The United Nations assesses the environmental labelling of plastic packaging
The United Nations Environment Programme has published
a global study on plastic packaging labelling. The assessment of
standards, labels and claims has revealed a diverse landscape of on-package
consumer communications that contributes to a significant consumer confusion
regarding the sustainability of plastic packaging. As a result, consumers are
not able to make informed purchase decisions or correctly managing the
disposal of the packaging and this situation hinders the transition to a
highlights that it is needed
to improve both definitions used in labels and claims on plastic packaging,
and the standards that underpin them, as well as the design of consumer
communications. It is pointed out that greater consistency is needed for
terms that communicate information about recycled content or reusability
intended to influence purchase decisions. Furthermore, terms that provide information
on options for end of life disposal should be more attentive to real-life
conditions (degradability, for instance), accessibility, and consumer
The report also notes that environmental labelling
is ultimately just a communication tool and cannot resolve by itself the global
plastic pollution crisis. However, it can help educate consumers,
urging them not to littering and guide them towards more sustainable
Clearer communication of these sustainability efforts can help consumers make better purchase and disposal decisions. Consumers are only one element of the picture and companies, in addition to providing transparent and clear messages, must improve the design of plastic packaging in order to increase its recyclability and the percentage of recycled content, aligned with the circular economy objectives.
According to this, the PLASTIC SENSE Foundation has among its initiatives on circular economy for the PET tray value chain both certifications, ECOSENSE and RETRAY. The ECOSENSE certification has been providing traceability and transparency in the production processes that incorporate recycled PET since 2017 whereas the new RETRAYcertification will provide a label to inform consumers about the recyclability and the recycled content of the thermoformed PET tray; it is expected to be launched by the beginning of 2021.
If you are interested in learning more about ECOSENSE
and RETRAY, sign up for the webinars that will take place in June:
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!